--- title: How Hexaware reduced the drop-out ratio at the start of the recruitment funnel description: "iMocha partnered with Hexaware to create a Microsite for Recruitment to solve the candidate dropout problem that Hexaware faced. \n\nIt was a great success and today iMocha has already created 6 microsites with over 20218 registrations." image: https://blog.imocha.io/hubfs/hexaware_microsite.webp --- [![imocha-new-logo](https://blog.imocha.io/hubfs/imocha-new-logo.svg "imocha-new-logo")](https://www.imocha.io/) - Products - [Skills Data Enrichment](https://www.imocha.io/products/skills-data-enrichment) - [Skills Inference](https://www.imocha.io/products/ai-skills-inference) - [Skills Assessment](https://www.imocha.io/products/skills-assessment) - [Skills Analytics](https://www.imocha.io/products/skills-analytics) - [Integrations](https://www.imocha.io/integration-partners) - Use Cases - [Skill Gap Analysis](https://www.imocha.io/use-case/skill-gap-analysis) - [Strategic Workforce Planning](https://www.imocha.io/use-case/strategic-workforce-planning) - [Upskilling and Reskilling](https://www.imocha.io/use-case/upskilling-and-reskilling) - [Skills Based Hiring](https://www.imocha.io/use-case/skills-based-hiring) - [Internal Mobility](https://www.imocha.io/use-case/internal-mobility) - [Talent Deployment](https://www.imocha.io/use-case/talent-deployment) - Resources - Pricing - [Skills Assessment Pricing](https://www.imocha.io/pricing) - [Skills Intelligence Pricing](https://www.imocha.io/skills-intelligence-pricing) - [Skills Assessment Library](https://www.imocha.io/pre-employment-testing/all-tests) - [Blogs](https://www.imocha.io/blog) - [Customers](https://www.imocha.io/customers) - [Guides](https://www.imocha.io/resources) - [HR Handbook](https://www.imocha.io/hr-handbook) - [Skill Mapping](https://www.imocha.io/skill-mapping) - [Podcasts and Webinars](https://www.imocha.io/webinars) - [About Us](https://www.imocha.io/about-us) ![Overall-Banner-background](https://blog.imocha.io/hs-fs/hubfs/Overall-Banner-background.png?width=1440&height=672&name=Overall-Banner-background.png "Overall-Banner-background") ### Build Winning Teams with iMocha - [Company News](https://blog.imocha.io/topic/company-news) # How Hexaware reduced the drop-out ratio at the start of the recruitment funnel [Read More →](https://blog.imocha.io/hexaware-microsite) ### Company News, Diversity & Inclusion, iMocha Engineering Product Updates Remote Hiring Skills Assessment - [Tech Recruitment (121)](https://blog.imocha.io/tag/tech-recruitment) - [Skills Assessment (100)](https://blog.imocha.io/tag/skills-assessment) - [Remote Hiring (60)](https://blog.imocha.io/tag/remote-hiring) - [Company News (46)](https://blog.imocha.io/tag/company-news) - [L&D (32)](https://blog.imocha.io/tag/ld) - [Product Updates (18)](https://blog.imocha.io/tag/product-updates) - [Skills gap analysis (17)](https://blog.imocha.io/tag/skills-gap-analysis) - [Diversity & Inclusion (11)](https://blog.imocha.io/tag/diversity-inclusion) See all - - - [All Posts](https://blog.imocha.io) 19 February, 2023 - [Tweet](https://twitter.com/share) Hexaware is a fast-growing automation-led next-generation service provider delivering excellence in IT, BPO and Consulting services. To hire and develop the workforce required for an organization of this scale, Hexaware has partnered with iMocha for [Talent Acquisition](https://www.imocha.io/platform/recruitment-platform) as well as [Talent Development](https://www.imocha.io/platform/upskilling) needs.  A few months ago, they came across a problem. Like many companies today, Hexaware too observed that the candidates dropped out of the hiring process towards the beginning of the recruitment funnel. The candidates were generally aware of the openings due to ongoing marketing around it. Many even considered the openings. The issue was that consideration did not transition to interest and application. They did not appear for assessments, instead opting to skip the process entirely. Hexaware realized this problem and reached out to iMocha to see if we had a solution. iMocha’s Solution for Hexaware: The experts at iMocha realized that a Microsite for Recruitment would be a perfect solution for this problem.   ### What’s a Microsite? A microsite serves as a complementary resource in addition to the main website. This microsite that iMocha created was specifically customized to cater to their hiring needs.  ![hexaware microsite](https://lh4.googleusercontent.com/LtRxhgACvyKwXzrHElxgiZTulWAlbTHQ6iV8QT-dG-xCUmYm3RmqKgEK-B-41X5k08lk1P39ksLbdlSHbplU400hvyyWFiwaSNYES4MU9fi65xzB5DfUwERvPyOGWwLRFQej2f1fDrBecX5KzFA)Hexaware could post a job requirement on the microsite and market it on their regular channels. All interested candidates would be redirected to this website (microsite) to apply to the available positions. The microsite would serve as a pipeline between Hexaware and the candidates.   ### Why would a Microsite for Recruitment work? To understand this, it is important to understand a candidate's journey when a microsite is introduced in the recruitment funnel. If a candidate comes across a job opening on social media, for instance, they will click on the link which would direct them to the microsite. The microsite, which is created following the brand guidelines exactly, would immediately reassure the candidate of the validity of the opening while indicating the seriousness of the job role. The candidate would also find all the details they require in the same page.  ![job listings](https://lh4.googleusercontent.com/9pp_RHlKL1AOczvI02v-LNGChwxGUqxES6xuYKxGUYZWCoSdI56YNN0mTUcBb7se_8aUQAcHbqlJs8_C_YINm8IFbkYoerRJhHHOesPePBULM3l8qzBurYZczGPQ3sLQnqo6fr22spilMIYGGRM) - Job Openings - Information about the company - Work Culture - Value Proposition - Application period for the job opening The candidate will then choose the job they are qualified for the most and apply by sharing a few critical details and documents. After filling up their details, the microsite offers the first layer of assessment: this assessment can be short or detailed (on the basis of your preference). This ensures two things: 1. You can assess right at the beginning if the candidates are relevant or not. 2. You learn whether or not the right people are landing on the microsite The microsite ensures that the candidate is associated with your company right from the start of their journey. It solves candidate engagement issues that generally arise at the start of the funnel.   ### What happens once the candidate applies? Once the candidate applies to the job, they will get notifications about their application. These would be automated to avoid any human error. The candidate would remain in the loop throughout the process and will be involved beyond just submitting an application.   ### Other benefits of the Microsite for Recruitment In today's day and age, information is the key. The microsite allowed Hexaware to retain the candidates basic data. They now have a repository of possible candidates for any future job openings. Plus using the microsite, Hexaware could run individual role campaigns, which are more focused in nature. They could also edit them according to their requirements. On this success, Hexaware commented - “We already have new joiners, and believe this will continue to improve in the future” Today, iMocha has already created 6 microsites with over 20218 registrations. If you want to know more about how [iMocha](https://www.imocha.io/) created this microsite for recruitment and helped reduced candidate drop-out ratio, watch the video here:     ![Gauri Apte](https://blog.imocha.io/hubfs/gouri-apte-author-profile-picture.webp) ###### [Gauri Apte](https://blog.imocha.io/author/gauri-apte) Gauri is a Creative Strategist and Copywriter at iMocha. With an experience in script writing and video production, she has an interest in make the most creative videos that send the right message to the right audience effectively. As a writer, she communicates through concise and simple articles which are well researched and a good read with a cup of coffee. Find me on: [LinkedIn](https://www.linkedin.com/in/gauri-apte-2706/) Topics: [Company News](https://blog.imocha.io/topic/company-news) ### Understanding Talent Analytics is vital for your organization's growth. Stay ahead of the curve with iMocha's insights. ## Subscribe to our blog ## Related Posts ## [Top 11 Talent Management Assessment Tools in 2026](https://blog.imocha.io/talent-management-assessment-tools) Talent management assessment tools help organizations evaluate employee skills, competencies, potential, and performance to make informed decisions about hiring, development, succession planning, internal mobility, and workforce planning. These tools provide data-driven insights that enable HR and business leaders to identify skill gaps, align talent strategies with organizational goals, and build a future-ready workforce. - [Aaditya Mandloi](https://blog.imocha.io/author/aaditya-mandloi) - 38 min read ## [Top 10 Skills Taxonomy Software in 2026](https://blog.imocha.io/skills-taxonomy-software) Skills taxonomy software helps organizations create and manage a structured framework for defining, organizing, and tracking workforce skills. 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Organizations use these tools to improve hiring accuracy, identify skill gaps, support workforce planning, and guide employee development initiatives. - [Kartik Mishra](https://blog.imocha.io/author/kartik-mishra) - 45 min read ##### Skills Intelligence [Skills Intelligence Blogs](https://www.imocha.io/blog) [Employee Skill Gap Analysis](https://www.imocha.io/blogs/employee-skills-gap) [Employee Internal Mobility](https://www.imocha.io/blogs/internal-mobility) [Strategic Workforce Planning](https://www.imocha.io/blogs/strategic-workforce-planning) [Skills Intelligence: Hiring Metric](https://www.imocha.io/guides/skills-intelligence-the-future-hiring-metric) [Tech Skills Transformation Report](https://www.imocha.io/tech-skills-transformation-report) ##### Resources [HR Glossary](https://www.imocha.io/glossary) [JD Template](https://www.imocha.io/job-descriptions) [Skill Mapping](https://www.imocha.io/skill-mapping) [Webinars](https://www.imocha.io/webinars) [Guides](https://www.imocha.io/resources) [Talent Assessment Blogs](https://blog.imocha.io/) ##### Solutions [Skills Intelligence Cloud](https://www.imocha.io/products/skills-intelligence-cloud) [Talent Acquisition](https://www.imocha.io/talent-acquisition-platform) [Talent Management](https://www.imocha.io/talent-management-platform) [World Largest Skill Library](https://www.imocha.io/pre-employment-testing/all-tests) [English Communication Assessment](https://www.imocha.io/products/englishpro-business-english-assessment) [Assessment Innovation](https://www.imocha.io/assessment-innovation) ##### iMocha [About us](https://www.imocha.io/about-us) [Customers](https://www.imocha.io/customers) [Integrations](https://www.imocha.io/integration-partners) [Newsroom](https://www.imocha.io/newsroom) [GDPR](https://www.imocha.io/security/gdpr) [Contact us](https://www.imocha.io/contactus) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Gauri Apte", "url" : "https://blog.imocha.io/author/gauri-apte" }, "dateModified" : "2025-09-30T08:07:24.972Z", "datePublished" : "2023-02-19T07:57:00.000Z", "headline" : "How Hexaware reduced the drop-out ratio at the start of the recruitment funnel", "image" : [ "https://blog.imocha.io/hubfs/hexaware_microsite.webp" ], "mainEntityOfPage" : { "@id" : "https://blog.imocha.io/hexaware-microsite", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.imocha.io/hubfs/imocha%20logo.svg" }, "name" : "IMOCHA INC" } } ```