The sales sector is going through a vast transformation, more so with the shift to remote working limiting the ability of sales representatives to meet clients in person. Thus, it is becoming increasingly essential for sales representatives to possess the ability to foster relationships with clients, despite the lack of face-to-face meetings.
Moreover, to survive in this ever-changing work landscape, a salesperson is required to have a combination of a variety of skills. It includes having the right skill set to understand buyers’ needs, demonstrating subject matter expertise, telling a compelling story, and more. So, how do you determine if the salesperson you hire has the ability to identify and empathize with customers' needs and challenges?
Here is a glimpse of a salesperson's cognitive abilities and their levels. And we have not even mentioned the hard skills!
Consider incorporating a sales assessment test into your hiring process to ensure that your organization is bringing on the best-suited sales professionals.
Why Sales Assessment Tools Are Important
- Improve quality of hire: These tools help identify candidates with the right mix of persuasion, negotiation, and product knowledge skills, beyond what resumes or interviews reveal.
- Reduce mis-hires: By evaluating candidates objectively, these tools minimize hiring bias and ensure that only qualified sales professionals move forward.
- Shorten hiring cycles: Automated assessments can filter unqualified candidates early, enabling recruiters to focus on top talent faster.
- Match candidates to roles: Skills-based insights help align applicants with roles where they are most likely to succeed, whether it's inside sales, field sales, or account management.
- Support sales team development: Assessment results can guide onboarding, coaching, and personalized training programs tailored to each rep’s strengths and gaps.
- Enable data-driven hiring decisions: Recruiters and hiring managers can base their decisions on actual performance metrics rather than intuition or inconsistent interviews.
- Boost revenue outcomes: Stronger sales hires mean better pipeline conversion, shorter deal cycles, and higher customer satisfaction, directly impacting business results.
Choosing the right assessment tool for successful recruitment can be a challenging task. Here's a list of the top 10 best sales assessment tools to make it easier.
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Top 10 Sales Assessment Tools in 2025
1. iMocha
G2 Rating: 4.4/5 (261 reviews)
Founding year: 2015
iMocha is an AI-powered skill assessment platform with Talent Acquisition and Talent Development features.To begin with, it provides the world's largest skill library to help recruiting managers make better hiring decisions. This portal's sales assessment tests allow you to examine applicants' individual talents and general organization skill levels.
With iMocha's skill assessments, you can automate pre-employment tests for sales roles, making the hiring process more efficient. These tests help you evaluate applicants quickly based on your organization's requirements. You can also set competency benchmarks for hiring and measure test performance to gauge candidate engagement.
iMocha also features robust reporting tools to assist you in making better recruiting decisions by analyzing comprehensive test outcomes.
Additionally, this platform helps create customized sales skills assessments based on your company's job requirements. Using this feature, you can examine candidates' various proficiency levels and recruit skill-fit candidates.
This tool features the following services:
- AI-enabled cheating prevention capabilities
- Candidate's proficiency level
- Skill library with 3000+ skills
- AI-Logic Box
- Automated video interview questions
In 2023, iMocha introduced the Skills Intelligence Cloud, an AI-enabled solution that is a leap ahead from the skills assessment platform. Using the qualitative insights from Skills Intelligence, you can measure and validate employees' skills, creating targeted training paths including upskilling and reskilling programs.
By harnessing cutting-edge analytics, the platform identifies employees' main, additional, and soft skills to build comprehensive skill profiles, bridges skill gaps, boosting employee performance, and builds future-ready teams equipped to evolve with changing workplace demands.
Free trial: Available
2. TestDome
G2 Rating: 4.5/5 (102 reviews)
Founding year: 2013
TestDome is a tool for pre-employment screening. It provides numerous services to help you screen job candidates through automated work-sample exams. It includes a skill library with skills spanning from programming, information technology, customer service, accounting, and administration to general mental aptitude and more.
To help you shortlist outperforming sales candidates with individual test reports. This test includes questions that require candidates to exhibit ability with various sorts of reasoning as well as interpersonal skills.
This tool features the following services:
- Skill library covering 1000+ Questions
- Test Result Analytics
- Webcam monitoring
- Plagiarism detector
Free trial: Available
3. Mettl
G2 Rating: 4.4/5 (499 reviews)
Founding year: 2009
This online assessment platform allows you to measure the skill competency of candidates before hiring them. In order to help recruiters and hiring managers streamline their hiring process, it includes numerous skill evaluation tests to objectively analyze candidates' fundamental attributes and acquired abilities.
Using this platform's sales assessments, you’ll be able to identify and assess the critical behavioral and cognitive competencies of the candidates according to the unique requirements of your organization.
This tool features the following services:
- Data-backed insights
- Remote proctoring solutions
- Easy Assessment Creation
- Skill library covering 500+ skills
Free trial: Available
4. Merittrac
G2 Rating: N/A
Founding year: 2000
MeritTrac is an online assessment platform. It enables enterprises to automate the entire examination process, from processing applicants to conducting assessments and digitally reviewing the results. You can use this tool to evaluate applicants on a variety of abilities and competencies.
This platform offers online sales skills test services with the aim of helping recruiters hire a salesperson with the right skills. The sales assessment test contains various types of assessment questions to track and monitor the progress of candidates on a variety of skills-sets.
This tool features the following services:
- Create custom assessments
- Automated scheduling
- Analytics and Reporting capabilities
- Skill library incorporating 360+ skills
Free trial: Available
5. Vervoe
G2 Rating: 4.6/5 (64 reviews)
Founding year: 2016
Vervoe is a skill assessment platform that focuses on helping employers find the best job candidates. It assists recruiting managers in assessing candidates' job readiness using real-world assessments, assignments, and tools.
This is one of the sales talent assessment tools that offers sales repetitive skill assessment, which comprises a variety of questions. These questions are designed to determine whether prospective candidates have the essential abilities to successfully sell a product or service and convert prospects into customers. Using its automatic grading system, you'll be able to identify and shortlist top performers efficiently.
This tool features the following services:
- Extensive library with 300+ skills
- Custom test creation capabilities
- Audio/video questions
- IP Address Tracking
Free trial: Available
6. TestGorilla
G2 Rating: 4.5/5 (1023 reviews)
Founding year: 2019
TestGorilla is a pre-employment testing software that assists you in screening skilled prospects in order to make better hiring selections faster. You can use this application to manage the entire hiring process, from creating assessments and inviting candidates to conducting an in-depth review of outcomes.
This tool allows you to manage the applicants' real-time progress and organize them based on ratings. Using this tool, you can identify candidates that can qualify leads, handle prospects, and overcome objections in order to complete deals successfully.
This tool features the following services:
- Real-time assessment results
- Cheating prevention tools
- Custom test creation
- Skill library of 282 validated tests
Free trial: Available
7. eSkill
G2 Rating: 4.5/5 (329 reviews)
Founding year: 2003
This sales assessment software is intended to assist recruiters in acquiring and retaining top talent. This tool's skill library has 1,000 assessments that can be customized to meet your organization's hiring needs better. Apart from offering an extensive skill library, it also provides video response questions to obtain detailed responses to standard questions.
It also contains sales assessment questions that simulate real-world employment settings. Using this application, you can measure candidates' knowledge on topics such as relationship building, the ability to overcome objections, and deal-closing skills.
This tool features the following services:
- Video response questions
- Create customized job tests
- Test Analytics capabilities
- Application performance monitoring capabilities
Free trial: Available
8. SHL
G2 Rating: 4.5/5 (3 reviews)
Founding year: 1977
SHL’s Sales Hiring Solution helps organizations identify and hire top-performing sales professionals through science-backed, predictive assessments. Built on the validated Sales Transformation Model, it evaluates the cognitive abilities, behavioral traits, and role-specific competencies that drive success in today’s competitive, digital-first sales environment.
The platform also delivers an immersive, branded candidate experience that increases engagement and reduces drop-off rates. Its assessments ensure that every sales hire is aligned with organizational goals and performance expectations.
This tool features the following services:
- Sales-specific, competency-based assessments
- Research-backed predictive analytics
- Immersive candidate experience
- Role-specific skill and behavior evaluations
- Detailed hiring reports
Free trial: Not specified
9. HireVue
G2 Rating: 4.1/5 (253 reviews)
Founding year: 2004
HireVue combines AI-powered video interviewing with sales-specific assessments to streamline recruitment and identify high-performing candidates. The platform supports both on-demand and live interviews, offering flexibility for applicants and scalability for hiring teams.
It also automates interview scheduling, integrates with leading applicant tracking systems, and provides structured workflows designed for high-volume sales hiring. By reducing time-to-hire and ensuring consistent evaluation standards, HireVue helps organizations recruit sales professionals quickly and fairly.
This tool features the following services:
- AI-powered video interviews (live & on-demand)
- Sales-focused assessment workflows
- Competency-based scoring
- Automated scheduling and candidate engagement
- ATS integration
Free trial: Not specified
10. Wonderlic
G2 Rating: 4.2/5 (182 reviews)
Founding year: 1936
Wonderlic uses a multi-measure approach to predict a candidate’s ability to succeed in a sales role. Its Wonderlic Select platform evaluates whether candidates can do, will do, and want to do the job by combining cognitive ability tests, motivation assessments, and job-fit evaluations.
The assessments are quick to administer, standardized, and require minimal customization, making them ideal for large candidate pools. With decades of research and a strong reputation for reliability, Wonderlic enables hiring teams to confidently select sales professionals with the skills, drive, and cultural fit to thrive.
This tool features the following services:
- Multi-measure assessments for ability, motivation, and fit
- Cognitive ability testing
- Role-specific predictive scoring
- Standardized, quick-to-administer tests
- Validated hiring recommendations
Free trial: Not specified
Conclusion
Overall, one of the most utilized ways to measure applicants' sales abilities is to ask situation-based questions based on real-life professional connections. However, assessing candidates' technical skills, problem-solving skills, and relationship-building skills are challenging through a single interview, making it difficult to understand their potential comprehensively.
As a result, many firms are now using sales assessment platforms to employ skill-fit candidates faster and make informed decisions based on data-driven insights.
FAQs
1. What is a sales assessment tool?
It is a software used to assess the knowledge of sales job candidates. Using this tool, hiring managers and recruiters can evaluate sales skills effectively.
This tool helps you understand critical skills and competencies and how they measure against the existing organizational and industry benchmark/bar.
2. What are the benefits of using sales assessment tools?
There are several advantages to using these platforms. Some of the most prevalent benefits are as follows:
- Helps to improve the screening process
- Gain deeper insights about candidates' skill-set
- Filter candidates based on the skill proficiency level
- Avoid biases
- Improve time to hire and cost per hire
3. How accurate are sales assessment tools in predicting performance?
When backed by validated psychometrics and industry benchmarks, these solutions can accurately predict a candidate’s likelihood of meeting or exceeding sales targets. Studies show that structured, skills-based assessments can improve hiring success rates by up to 30% compared to traditional interviews alone.
4. Can sales assessment tools be used for existing sales teams?
Yes. Beyond hiring, these tools are valuable for identifying skill gaps in current sales teams. Managers can use insights from assessments to design targeted training programs, improve onboarding, and track development over time.
