Build Winning Teams with iMocha

iMocha is Changing its UI, and Here's What it Means For you

Read More

Company News, Diversity & Inclusion, iMocha Engineering Product Updates Remote Hiring Skills Assessment

All Posts
17 August, 2021

Last year, we rebranded us from Interview Mocha to iMocha, and with that we changed the way we look, the way we interact, and now it is time that change reflects our UI, too. 

It is for this reason we've created a new Design Language for iMocha, and this is a quick explainer on what it is exactly and, most importantly, what it means for you. 

Design language, as Nate Baldwin aptly puts it, is the "overall visual design of a digital product." But it is much more than that: it is about ensuring visual consistency, reducing visual cognitive load on the user, and creating a unified method to communicate with the users. And we wanted to give you just that. 

Our previous design language, though warm in nature, lacked consistency. So we're changing that. Now, when you open our app platform, you'd notice iMocha branding consistent with our website, which means the colors will be bright, energetic, and fresh (just like a cup of mocha).

You'll also notice a visible change in readability. Earlier, due to the use of muted colors, we often had issues with readability. So, we decided to get rid of that color scheme, and implemented our new colors in a manner that enhances readability and reduces strain on your eyes. 

Here are a couple example snippets from the app that reflect the changes. We, however, encourage you to explore the app and see the changes in action!

iMocha UI

iMocha UI 2We have also added clear CTAs on the app so you know can navigate through the app better. And what's more? This is scalable on all traditional devices. 

In the coming future, you'll also see better navigation, more features that keep your cognitive load to the minimal, and better reporting (reverse funnels, one-glance reports, etc.) as part of our effort to create a design language that has true meaning. You'll be able to see all of these changes on the app platform from September 6, 2021 onwards. 

Have more questions about this? Please write to us at marketing@imocha.io.

iMocha CTA

Neha Kulkarni
Neha Kulkarni
Neha is a Product Marketer at iMocha with a strategic focus on go-to-market strategies. Neha loves introducing new technologies and products to customers and helps organizations optimize their recruitment plans.
Find me on:

Topics: Product Updates

Related Posts

Top 8 High Volume Hiring Strategies to Attract Quality Talent

What is the secret behind companies successfully recruiting in large numbers? Many industries face this challenge, especially when filling numerous positions quickly. This could be due to forming a new team, assembling skilled freelancers for a one-off project, or restructuring the entire organization after a merger or acquisition.

10 Best Plum Competitors & Alternatives

In the evolving field of talent management, Plum has established itself as an active player with its solutions to change how organizations and individuals see themselves professionally. Its two primary platforms - PlumThrive and PlumFlourish, serve different but related purposes. PlumThrive enables businesses to use scientific-based data driven analytics to enhance hiring accuracy and increase talent retention. PlumFlourish focuses on individuals, helping them align their skills with career opportunities to maximize their potential.

Top 8 Talent Acquisition Metrics to Track

The job market is influenced by rapid technological advancements, workforce diversity, and the need for businesses to adapt. These dynamics necessitate the implementation of accurate strategies for sourcing top talent.