--- title: Amazon’s Vision-First Approach to Digital Transformation description: When setting the digital transformation process, there are a number of things that need to be taken care of. But, the most important of it all is vision. Here's how you do it. image: https://blog.imocha.io/hubfs/DT%20Vision.jpg --- [![imocha-new-logo](https://blog.imocha.io/hubfs/imocha-new-logo.svg "imocha-new-logo")](https://www.imocha.io/) - Products - [Skills Data Enrichment](https://www.imocha.io/products/skills-data-enrichment) - [Skills Inference](https://www.imocha.io/products/ai-skills-inference) - [Skills Assessment](https://www.imocha.io/products/skills-assessment) - [Skills Analytics](https://www.imocha.io/products/skills-analytics) - [Integrations](https://www.imocha.io/integration-partners) - Use Cases - [Skill Gap Analysis](https://www.imocha.io/use-case/skill-gap-analysis) - [Strategic Workforce Planning](https://www.imocha.io/use-case/strategic-workforce-planning) - [Upskilling and Reskilling](https://www.imocha.io/use-case/upskilling-and-reskilling) - [Skills Based Hiring](https://www.imocha.io/use-case/skills-based-hiring) - [Internal Mobility](https://www.imocha.io/use-case/internal-mobility) - [Talent Deployment](https://www.imocha.io/use-case/talent-deployment) - Resources - Pricing - [Skills Assessment Pricing](https://www.imocha.io/pricing) - [Skills Intelligence Pricing](https://www.imocha.io/skills-intelligence-pricing) - [Skills Assessment Library](https://www.imocha.io/pre-employment-testing/all-tests) - [Blogs](https://www.imocha.io/blog) - [Customers](https://www.imocha.io/customers) - [Guides](https://www.imocha.io/resources) - [HR Handbook](https://www.imocha.io/hr-handbook) - [Skill Mapping](https://www.imocha.io/skill-mapping) - [Podcasts and Webinars](https://www.imocha.io/webinars) - [About Us](https://www.imocha.io/about-us) ![Overall-Banner-background](https://blog.imocha.io/hs-fs/hubfs/Overall-Banner-background.png?width=1440&height=672&name=Overall-Banner-background.png "Overall-Banner-background") ### Build Winning Teams with iMocha # Digital Transformation Comes Second, Vision Comes First: How Amazon Did It [Read More →](https://blog.imocha.io/digital-transformation-comes-second-vision-comes-first-why-amazon-set-their-vision-first) ### Company News, Diversity & Inclusion, iMocha Engineering Product Updates Remote Hiring Skills Assessment - [Tech Recruitment (120)](https://blog.imocha.io/tag/tech-recruitment) - [Skills Assessment (100)](https://blog.imocha.io/tag/skills-assessment) - [Remote Hiring (60)](https://blog.imocha.io/tag/remote-hiring) - [Company News (46)](https://blog.imocha.io/tag/company-news) - [L&D (32)](https://blog.imocha.io/tag/ld) - [Product Updates (18)](https://blog.imocha.io/tag/product-updates) - [Skills gap analysis (17)](https://blog.imocha.io/tag/skills-gap-analysis) - [Diversity & Inclusion (11)](https://blog.imocha.io/tag/diversity-inclusion) See all - - - [All Posts](https://blog.imocha.io) 19 August, 2020 - [Tweet](https://twitter.com/share) Vision is what articulates where you are, where you need to be, and how you’re going to get there. It is what drives your everyday actions and becomes the fulcrum of all strategies.    Amazon’s vision “Selling as Hard as He Can” is simple, transparent, and focused. Their vision tells everyone involved in the business what to do, i.e., selling.     And that’s exactly what they do.     Amazon continues to add the sources needed to empower their retailers, listing partners, content development teams, payment portals, and everything they require to ‘sell as hard as they can’.    You do everything that needs to be done to achieve that vision.     **Why Do You Need to Revisit Your Vision?**  Now, with us being the fourth wave of industrial revolution, [d](https://www.interviewmocha.com/digital-transformation)[igital transformation ](https://www.interviewmocha.com/digital-transformation)[process](https://www.interviewmocha.com/digital-transformation)is imminent. This means that the way your organization works will be altered significantly. And, therefore, vision needs to be reimagined as well.  When people begin with the process, they either begin by optimizing the existing business models or by delegating this task to a separate team, who often remains a disconnected unit within the organization.   But it soon becomes clear to those organizations that effective digitization includes a more fundamental overhaul, and that begins with creating a new vision for your organization.     **How Do You Create Your Vision?**  Creating a vision would help you in understanding where the market is leading, and how best to adapt to it. To create a vision, however, you need to keep the following things in mind:    - Where your industry, as a whole, is headed  - What fundamental digitization would look for you  - How are you competitors making this transition  - How would the revenue generation be affected    The process, however, isn’t as simple. It would tilt the industry in your favor, propel you towards growth, and could potentially lead to increasing revenue sources. Something as significant as this is seldom *simple*. The process includes the following steps:  ![How Do You Create Your Vision](https://blog.imocha.io/hubfs/image-png-Aug-19-2020-08-42-52-16-AM.png) - **Create a concept:**Any Digital Transformation process begins with a concept, and so does its vision. And that’s where we begin.   Writing a concept requires basic insights. Engage your c-suite and determine how it affects each vertical and dimension of the business. Ascertain which vertical would be transformed first, what changes would you have to make for it, and whether or not you’d need to acquire outside help (be it in the form of tools, partners, or consultants).  As these fundamentals of your business would change, a number of costs would disappear but several would rise too. So, creating a concept would help you in getting on the right path.    - **Understand existing capabilities: **Consider the example of a printing company. They want to venture into 3D printing and require expertise on how they can achieve that. They’d require a number of things: training existing people on how to operate 3D printing machines, hire additional people for help, supply partners.   Moreover, sales and marketing would need alignment as well. They’d have to be taught how to repackage their services to the new market segment.   In a nutshell, understanding and having an accurate measure of your existing resources and workforce capabilities will tell you what reskilling or upskilling efforts you’d have to make.   - **Conduct thorough research: **The new digital business wouldn’t be stationary: it would evolve, it would be dynamic, and it would call for constant innovation. While staying true to the roots, you’d have to determine what possibilities exist for you in the future. Continuing the example of the printing company, they could expand into making parts for machinery, they could partner with fantasy fandoms to create realistic figurines for fans; the possibilities are limitless.   These possibilities determine your vision, and would become the driving force behind digitization as well.   The process would be significant for your strategizing phase as well, as you’d be able to ascertain clear objectives and targets after understanding the market, the industry vision, and how your vision is aligned to it.   A vision can’t be bought to life at once, though. It has to be used as a form of blueprint, using which processes, short term goals, and teams are created.   So, it is vital that you start with a Digital Transformation vision, with up-front thinking that enables digitization realistically.  [![v1 CTA-image2-1](https://blog.imocha.io/hs-fs/hubfs/v1%20CTA-image2-1.png?width=589&name=v1%20CTA-image2-1.png)](https://www.interviewmocha.com/schedule-a-demo)   ![Tanvi Sharma](https://blog.imocha.io/hubfs/tanvi-sharma-author-profile-picture.webp) ###### [Tanvi Sharma](https://blog.imocha.io/author/tanvi-sharma) Tanvi Sharma is a Content Strategist at iMocha. A seasoned marketer and branding consultant, she likes sewing stories together to help brands find their true and unique voice. A perfection enthusiast, she believes each and every word should serve a purpose while writing. When she’s not writing for work, she is writing fan fictions and theories, and volunteering at local animal shelters. Find me on: [LinkedIn](https://www.linkedin.com/in/tsharma133/) [Twitter](https://twitter.com/TheDeluminator) ### Understanding Talent Analytics is vital for your organization's growth. Stay ahead of the curve with iMocha's insights. ## Subscribe to our blog ## Related Posts ## [15 Best Talent Evaluation Tools in 2026](https://blog.imocha.io/talent-evaluation-tools) Talent evaluation tools are used to assess the skills, abilities, behaviors, and job suitability of candidates and employees. 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However, organizations may explore Phenom competitors when they need different capabilities, greater specialization, or a platform better aligned with their existing HR technology stack. - [Aaditya Mandloi](https://blog.imocha.io/author/aaditya-mandloi) - 33 min read ##### Skills Intelligence [Skills Intelligence Blogs](https://www.imocha.io/blog) [Employee Skill Gap Analysis](https://www.imocha.io/blogs/employee-skills-gap) [Employee Internal Mobility](https://www.imocha.io/blogs/internal-mobility) [Strategic Workforce Planning](https://www.imocha.io/blogs/strategic-workforce-planning) [Skills Intelligence: Hiring Metric](https://www.imocha.io/guides/skills-intelligence-the-future-hiring-metric) [Tech Skills Transformation Report](https://www.imocha.io/tech-skills-transformation-report) ##### Resources [HR Glossary](https://www.imocha.io/glossary) [JD Template](https://www.imocha.io/job-descriptions) [Skill Mapping](https://www.imocha.io/skill-mapping) [Webinars](https://www.imocha.io/webinars) [Guides](https://www.imocha.io/resources) [Talent Assessment Blogs](https://blog.imocha.io/) ##### Solutions [Skills Intelligence Cloud](https://www.imocha.io/products/skills-intelligence-cloud) [Talent Acquisition](https://www.imocha.io/talent-acquisition-platform) [Talent Management](https://www.imocha.io/talent-management-platform) [World Largest Skill Library](https://www.imocha.io/pre-employment-testing/all-tests) [English Communication Assessment](https://www.imocha.io/products/englishpro-business-english-assessment) [Assessment Innovation](https://www.imocha.io/assessment-innovation) ##### iMocha [About us](https://www.imocha.io/about-us) [Customers](https://www.imocha.io/customers) [Integrations](https://www.imocha.io/integration-partners) [Newsroom](https://www.imocha.io/newsroom) [GDPR](https://www.imocha.io/security/gdpr) [Contact us](https://www.imocha.io/contactus) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tanvi Sharma", "url" : "https://blog.imocha.io/author/tanvi-sharma" }, "dateModified" : "2026-09-09T11:08:52.624Z", "datePublished" : "2020-08-19T08:56:45.000Z", "headline" : "Amazon’s Vision-First Approach to Digital Transformation", "image" : [ "https://blog.imocha.io/hubfs/DT%20Vision.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.imocha.io/digital-transformation-comes-second-vision-comes-first-why-amazon-set-their-vision-first", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.imocha.io/hubfs/imocha%20logo.svg" }, "name" : "IMOCHA INC" } } ```