Digital marketing is an essential part of running a successful business in today's digital age. It proposes numerous benefits for organizations today, such as:
- Increased brand visibility with the ability to reach a large audience of potential customers who are active on social media, search engines, and other digital platforms.
- Cost-effectiveness with the ability to connect to a larger audience at a lower cost.
- Targeted marketing with campaigns wired to focus on specific demographics and audience interests.
- Measurable results to track the performance of campaigns in real-time and optimize results.
- Increased customer engagement in real-time via social media, email, and other digital channels.
Whether it is to increase brand visibility or drive more sales, hiring the right digital marketer is paramount. This is where a skills assessment platform such as iMocha comes into the big picture. It empowers hiring managers to hire job-fit candidates quickly and in an unbiased capacity.
You can look up iMocha's skills tests library with 2500+ skill tests to get an idea about the skills that should be tested.
In this blog, we will explore some of the most effective strategies on how to hire digital marketing managers cost-effectively and quickly.
What Does a Digital Marketing Manager Do?
A digital marketing manager works on developing, implementing, and managing digital marketing strategies that promote a company's products or services.
This role involves overseeing the creation and execution of digital marketing campaigns across various digital channels, including email, search engines, social media, and mobile apps.
The primary responsibilities of a digital marketing manager include the following:
- Developing and implementing digital marketing strategies that are aligned with the company's business objectives.
- Analyzing market trends and consumer insights to identify opportunities for digital marketing campaigns.
- Creating and managing digital marketing budgets, ensuring campaigns are cost-effective and meet business objectives.
- Collaborating with cross-functional teams, including creative, technical, and product teams, to execute digital marketing campaigns.
- Tracking, measuring, and analyzing the performance of digital marketing campaigns, using data analytics tools and metrics to optimize campaigns and improve ROI.
- Developing and maintaining relationships with external partners, such as advertising agencies, social media platforms, and media publishers.
- Staying up-to-date with the latest trends and best practices and incorporating them into the company's strategies.
The takeaway: The role of a digital marketing manager is crucial in today's digital landscape, as companies increasingly rely on digital channels to reach their target audiences and achieve their business objectives.
Which Skills Are Needed for a Digital Marketing Manager?
Digital marketing managers need to have a wide range of skills to be effective in their roles. Some of the essential skills required for a digital marketer include the following:
1. Strategic thinking: A digital marketing manager must be able to develop and implement effective marketing strategies that align with the company's goals.
2. Analytical skills: Digital marketing managers need to be able to analyze data and metrics to identify areas for improvement and make informed decisions.
3. Creativity: A digital marketing manager should be creative and able to come up with innovative ideas to attract and retain customers.
4. Communication skills: Digital marketing managers must be able to communicate effectively with team members, customers, and stakeholders, through channels like social media, email, and blogs. Assess candidates' communication skills using iMocha’s communication management skills test.
5. Technical knowledge: Digital marketing managers must have a good understanding of digital marketing tools and platforms such as Google Analytics, Google Adwords, SEO, PPC, social media, e-commerce, and email marketing.
6. Project management: A digital marketing manager should be able to manage multiple projects, set timelines and budgets, and prioritize tasks effectively.
7. Leadership: A digital marketing manager must be a good leader, able to motivate and manage a team to achieve their goals.
8. Adaptability: Digital marketing managers should be able to adapt to changes in technology, market trends, and customer preferences.
9. Customer-centricity: A digital marketing manager should have a deep understanding of the customer journey and be able to create personalized and engaging experiences for customers.
10. Business acumen: A digital marketing manager should have a good understanding of business goals, revenue targets, and the competitive landscape to create effective marketing strategies that drive business growth.
Things to Consider Before Hiring a Digital Marketing Manager
Before we look at how to hire digital marketing managers, there are several things recruiters should consider to ensure that they hire the right person for the job:
- Experience: Look for someone who has a proven track record of success in digital marketing, preferably within the industry.
- Skillset and competence: Make sure the candidate has the necessary skills and competency to manage all aspects of digital marketing, including social media, SEO, PPC, email marketing, content marketing, and analytics. Recruiters can use a competency assessment tool to quickly measure the candidate's competency.
- Strategic thinking: The ideal candidate should be able to develop and execute a strategic digital marketing plan that aligns with the overall business goals.
- Communication: Effective communication is essential for a digital marketing manager, as they will be working with multiple teams and stakeholders to achieve marketing objectives.
- Leadership: A strong digital marketing manager should be able to lead and motivate their team and collaborate with other departments to achieve common goals.
- Budget management: Look for a candidate who can manage budgets effectively, optimize spending, and achieve maximum ROI.
- Adaptability: The digital marketing landscape is constantly evolving, so it's important to hire someone who can adapt to new technologies and strategies quickly.
- Cultural fit: Make sure the candidate's values and work style align with your company culture to ensure a smooth and successful working relationship.
- Professionalism: Look for a candidate who is professional, responsible, and accountable.
- Education: While formal education isn't always necessary, a candidate with a degree or certification in marketing, business, or a related field may have an advantage.
How Hard Is it to Hire a Digital Marketing Manager?
Hiring a digital marketing manager can be challenging, but the level of difficulty will depend on various factors, such as the location, industry, and specific needs of your company.
Here are some potential challenges that recruiters may encounter:
- High demand: Digital marketing is a rapidly growing field, and there is a high demand for skilled professionals. This means that there may be a shortage of qualified candidates available.
- Skill set requirements: Digital marketing is a multifaceted field, and it can be difficult to find a candidate who has expertise in all areas of digital marketing, such as social media, SEO, PPC, email marketing, and content marketing.
- Salary expectations: Highly skilled digital marketing professionals can command high salaries, and this may not be feasible for smaller companies or those with limited budgets.
- Cultural fit: It's important to find a candidate who is a good fit for the company culture, and this can be challenging, especially if the company has a unique culture or work style.
- Competition: Other companies may also be seeking a digital marketing manager, and this can create competition for top talent.
To mitigate these challenges, it's important to have a clear job description, a competitive compensation package, and a robust recruitment strategy that includes sourcing candidates from a variety of channels, such as job boards, social media, and referrals.
How to Hire Digital Marketing Managers? 5 Useful Steps
Here's a step-by-step lowdown on how to hire digital marketing managers.
Step 1: Identify the Requirements for the Role
Before starting the hiring process, it is essential to identify the requirements for the Digital Marketing Manager role. This includes defining the qualifications, experience, and skills necessary for the job. Some of the requirements that can be considered for this role are:
- Bachelor's degree in marketing, communications, or a related field
- Proven experience in digital marketing, SEO, SEM, PPC, and social media management
- Experience with Google Analytics, AdWords, and other digital marketing tools
- Excellent communication and analytical skills
- Strong project management skills with the ability to manage multiple campaigns simultaneously
- Ability to work independently and as part of a team
- Knowledge of marketing automation tools
Step 2: Create an Effective Job Description
Once the requirements have been identified, the next step is to create an effective job description that will attract the right candidates. The job description should include the following:
- A brief overview of the company and its culture
- A description of the role and responsibilities
- Required qualifications, experience, and skills
- Details on the compensation package, including salary and benefits
- Information on how to apply for the role
Step 3: Post Job Opening Posts on Job Portals
The job opening should be posted on various job portals, such as LinkedIn, Indeed, and Glassdoor, to attract a wide range of candidates.
The job description should be tailored to each portal to increase its visibility and attract the right candidates.
Step 4: Identify the Right Sources for Finding a Digital Marketer
Apart from job portals, there are various other sources to find the right digital marketer for the role. These sources include:
- Referrals from current employees or industry professionals
- Social media platforms like Twitter, LinkedIn, and Facebook
- Freelance platforms, such as Upwork and Freelancer
- Networking events and industry conferences
Step 5: Use Skills Assessment Test to Screen Candidates Easily
The final step is to screen candidates using a skills assessment test. This can be done using iMocha, which is an online skills assessment platform that can evaluate candidates' technical and soft skills.
The digital marketing test can be customized to assess the specific skills required for the Digital Marketing Manager role, such as SEO, PPC, social media management, and project management.
The results can be used to shortlist candidates and invite them for an interview.
iMocha Helps in Assessing the Digital Marketer the Right Way
When it comes to how to hire digital marketing managers, a cloud-based assessment platform such as iMocha can offer a wide range of skill assessments for digital marketers for various job roles.
It provides a comprehensive assessment of the candidate's digital marketing skills, which can help organizations to evaluate the candidate's knowledge and expertise in the field.
iMocha's digital marketing assessment covers a variety of topics, including social media marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and analytics.
The test consists of multiple-choice questions that assess the candidate's skills of digital marketing concepts, strategies, and tools.
With iMocha's digital marketing assessment, organizations can evaluate the candidate's skills in various areas, such as:
- Understanding of digital marketing concepts and terminology
- Ability to create and implement digital marketing strategies
- Knowledge of various digital marketing tools and platforms
- Understanding of search engine optimization and search engine marketing
- Proficiency in social media marketing and advertising
- Ability to create and manage email marketing campaigns
- Knowledge of content marketing and its impact on brand building
- Understanding of web analytics and its role in measuring digital marketing success.
By using iMocha's digital marketing assessment, recruiters can ensure that they are hiring the right candidate for the job and engage in a reliable and objective evaluation of the candidate's digital marketing skills.
Besides these, you can also conduct async interviews to gauge your candidate’s communications skills using the platform. iMocha team also helps you create custom assessments through which you can gauge functional, domain, and cognitive skills using a single assessment. Here's how the process works:
Using this process, a number of our clients and partners have been able to hire skill-fit candidates.
Average Salary for Digital Marketing Manager
As per Indeed, the average salary for a Digital Marketer is $61321 per year in the United States. This price ranges between $35,462 to $106,037 every year, depending on the experience and skills of the candidate.
Another portal claims that the base salary for Digital Marketing Manager ranges between $106,188 to $139,102, with an average base salary of $122,870.
Note that the pay range can vary based on a variety of crucial aspects, including schooling, credentials, length of time the candidate has been working in the field, and supplementary talents.
Conclusion
The importance of using a skill assessment test while hiring a digital marketing manager cannot be emphasized enough.
It can help recruiters to evaluate the candidate's knowledge and skills in a standardized and objective way. Other benefits include:
1. Ensures relevant knowledge and skills: Digital marketing is a complex field that requires knowledge and skills in a variety of areas, such as social media marketing, email marketing, content marketing, SEO, PPC, and analytics. By using a skill assessment test, recruiters can ensure that the candidate has the relevant knowledge and skills required for the job.
2. Saves time and resources: Screening a large number of resumes and conducting multiple interviews can be time-consuming and costly. Skill assessment tests can help hiring managers filter out candidates who do not meet the minimum requirements for the job, saving them time and resources.
3. Provides objective evaluation: Skill assessment tests provide an objective evaluation of the candidate's knowledge and skills. This is particularly important in digital marketing, where subjective opinions can differ widely depending on personal preferences and experiences.
4. Helps identify knowledge gaps: A skill assessment test can help recruiters to identify areas where the candidate may need additional training or support. This can help them develop a more targeted onboarding and training plan.
Long story short, using a skill assessment test can help hiring managers make a more informed hiring decision and ensure that they hire a digital marketing manager who has the relevant knowledge and skills to succeed in the role.
FAQs
1. How to hire digital marketing managers?
Recruiting a digital marketing manager requires a careful selection process. Here's how to hire digital marketing managers:
- Define the job description, including the job responsibilities, required qualifications, and experience for the digital marketing manager position.
- Post the job on various job boards, social media platforms, and the company website to reach a wide pool of potential candidates.
- Screen the resumes and shortlist candidates based on their relevant experience, skills, and qualifications.
- Conduct interviews to assess the candidate's skills, experience, and cultural fit via phone, video, or in-person interviews.
- Check references to ensure that they have a good track record in their previous positions.
- Make an offer that includes a competitive salary, benefits, and perks.
2. How much does it cost to hire a digital marketer?
The cost of hiring a digital marketer varies depending on several factors, such as experience level, location, and job responsibilities. According to Glassdoor, the average salary for a digital marketing manager in the United States is around $1,30,394 per year.
Additionally, recruiters may have to spend on recruiting costs such as job board postings, advertising, or recruiting agencies fees.
3. How difficult is it to hire a digital marketing manager?
Hiring a digital marketing manager can be challenging due to the high demand for skilled digital marketing professionals. It may also take longer to fill the position if recruiters are looking for a candidate with specific experience or qualifications.
When addressing the question "how to hire digital marketing manager," there are several factors to consider to make the hiring process more manageable, such as partnering with a recruiting agency or networking with digital marketing professionals within the industry.
It's important to remember that finding the right candidate may take time, but finding the right person for the job is worth the effort.
