Damin Babu is the Senior Marketing Manager at iMocha. A passionate marketer, Damin handles the partner marketing initiatives at Interview Mocha. A stickler for detail, she believes in the power of content to amplify the voice of a brand. Her exposure to the martech landscape at MarTech Advisor and previous stint in a digital transformation-focussed publication, The Digital Enterprise has helped her gain a stronger grip on the exponential HR Tech ecosytem. An avid reader, she loves poring into fiction novels, traveling and chasing her hyperactive Labrador when she is not delving into customer challenges and understanding the HR tech and SaaS marketing ecosystem.
90% of CEOs believe that digital transformation (DX) will impact their industry, but less than 15% are executing a digital strategy right now. While such slowness and reluctance to adopt would not have had such a huge impact before COVID-19, digital transformation is now no longer a choice, but rather a crucial driver of revenue, efficiency, and growth.
‘Change is the only constant in life’ – Heraclitus, a Greek philosopher.
Thursday, February 13th 2020 marked a long but eventful day for Team imocha as our fellow mochaites Vishal Madan & Sagar Darekar showcased our product at Microsoft’s booth at the Nasscom Technology & Leadership Forum 2020 held at the Grand Hyatt, Mumbai.